With so much knowledge and expertise at Reallyb2b, it can be difficult to access all of the insights exactly when you need them. But... not anymore. In the Reallyb2b Hub, you’ll find everything from learning and development tools, to the documents and files you’ll need to effectively do your job. Whether you want to learn the process for digital marketing or simply download a Bronze brief, it’s all here...
Everything you need to know about who we are, what we do and how we do it.
From our brand mission and vision, to our values and communication strategy, this presentation provides everything there is to know about Really B2B as a brand.
Whether you’re speaking to a prospect and need our elevator pitch, or you’re writing an email and need our tone of voice – it’s all here.
Watch video presentations on how to carry out our most important processes.
See why writing a great brief is the key to giving your clients great creative. If you put crap in, you get crap out.
From mobile-first designs to UX and platform-specifics – this is what you need to know about digital marketing.
Find out everything you need to know about GA – from integration and setup to leads and conversions.
Find out how to generate leads and results on the number-1 social media site for businesses.
Understand the finer points of delivering true ABM campaigns for clients – from start to finish.
Find out the best-practise way to communicate with clients and maximise the chances of renewals in future.
Creating engaging content strategies takes a vast amount of planning, and this is how you should approach it.
If your client is hosting an event, how do you maximise attendance and leads? Find out in this video.
How do you spot potential opportunities? How do we gather insights? How does this help a proposal? Find out here.
See how marketing automation can be used to generate leads, track results and report ROI for clients.
Check out these hints, tips and timings that will help you achieve positive renewals from our clients.
Uncover key insights like when to report, what to report, and tools you can use to streamline the process.
How technology enables you to create engaging landing pages using simple drag-and-drop solutions.
How good data informs your campaign and how your campaign helps elevate your data.
How to bring a creative and story-telling approach to your clients’ social media campaigns.
Cut through the noise of digital marketing with a tangible gift sent directly to your prospects.
When working with the creative team, you must first complete one of the following briefs.
Gold briefs are reserved for the biggest of jobs such as campaign big ideas. Before completing a gold brief, you must first create brand truths and a single-minded proposition.
This brief is used when writers and designers must work together on the same job e.g., interactive content, direct mail and the first piece of content in a new campaign.
Bronze briefs are used for daily copy/content/design jobs that are part of an on-going campaign.
When a piece of copy/content/design requires a change, you first need to complete this brief.
A billing plan needs to be added to each monthly phase. This guide will show you how the value of the plan is split between phase types – e.g., Agency Fee, Bought In, Data, Media & Telemarketing. The instructions will also show you how to manage campaign purchase and expenses, and how to convert an opportunity into a Live job.
Download here
All jobs must be built from a plan as an opportunity first, ready for when the client signs the contract and supplies a PO (only at this point does a job become live). This guide will explain how to build an opportunity and how the “client facing budget” is what we use to build the billing plan. The “budget model” is what we use to build our estimates.
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Converting an opportunity to ‘live’ In this guide we’ll explain how after completing an opportunity, we need a contract in place before we can make the job live in Synergist. When we are ready to convert a job to ‘live’ we can do this by selecting Live from the drop-down menu.
Download here
If we don’t invoice clients, we don’t make money. So, this guide will explain that at the beginning of each month, we need to raise all our invoices that need to be billed. Ensuring we have a PO to cover the billable amount, we simply go into our billing plan, and select all the lines we want to invoice. Easy yet vitally important.
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When we have an expense to raise against a job (i.e., a cost to a supplier), we will need to ensure we are raising the cost against the correct phase - this will show us which revenue the cost is going against. This guide explains clearly how to raise POs and complete each purchase.
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This guide explains that by using the revenue recognition reports provided by CS (usually on a Tuesday), we ensure our billing plans are aligned and we can see where we are expecting to recognise revenue. This enables a clear forecasting overview from reports pulled on a Thursday.
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Whilst we can create almost any conceivable content for our clients, there are a few that feature more commonly than others. Here are some examples of the content most likely to be included in our campaigns.
Download hereSee what types of content we have previously worked on below, from informative infographics to tip-top tipsheets.
Whether we are presenting internally, to leads, or to clients, it’s vitally important that we maintain a consistent look and feel.
So this master PowerPoint includes all of the slides, visuals and iconography you may need to create a Really B2B presentation.
If copywriting forms even a small part of your role, it’s vitally important that you have the skillset to do this effectively.
Complete the Copy Academy to elevate your capabilities now.
