Responsive HTML Email for E-Commerce (CRM)

A fully responsive hand-coded HTML email compactible with most ESP (Email Service Providers) including Outlook, Apple mail, and Gmail.

Practice

<!DOCTYPE html>
<html xmlns="https://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">

<head>
  <title> </title>
  <!--[if !mso]><!-->
  <meta http-equiv="X-UA-Compatible" content="IE=edge" />
  <!--<![endif]-->
  <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
  <meta name="viewport" content="width=device-width, initial-scale=1" />
  <style type="text/css">
  @font-face {
    font-family: "BGFlame-Light";
    src: url("https://go.business.britishgas.co.uk/l/465112/2020-04-06/23qvvd/465112/64465/BGFlame_Regular.ttf") format("truetype");
  }
  
  #outlook a {
    padding: 0;
  }
  
  body {
    margin: 0;
    padding: 0;
    -webkit-text-size-adjust: 100%;
    -ms-text-size-adjust: 100%;
    color: #333333;
    font-size: 14px;
    background-color: #e8e8e8;
  }
  
  table,
  td {
    border-collapse: collapse;
    mso-table-lspace: 0pt;
    mso-table-rspace: 0pt;
  }
  
  table {
    border-spacing: 0;
  }
  
  td {
    padding: 0;
    font-family: Arial, sans-serif;
  }
  
  img {
    border: 0;
    height: auto;
    line-height: 100%;
    outline: none;
    text-decoration: none;
    -ms-interpolation-mode: bicubic;
  }
  
  img {
    border: 0;
  }
  
  p {
    padding: 0;
    margin: 0;
  }
  
  .wrapper {
    width: 100%;
    table-layout: fixed;
    background-color: #e8e8e8;
    padding-bottom: 0px;
    font-size: 13px;
    color: #333333;
  }
  
  .main {
    background-color: #ffffff;
    margin: 0 auto;
    width: 100%;
    max-width: 640px;
    border-spacing: 0;
    font-size: 16px;
    line-height: 21px;
    font-family: sans-serif;
    color: #171a1b;
  }
  
  .three-columns {
    width: 33%;
    display: inline-block;
  }
  
  .two-columns {
    width: 50%;
    display: inline-block;
  }
  
  .column {
    width: 100%;
    display: block;
  }
  
  .top-header-social {
    padding: 0 3px;
  }
  /* General styles */
  
  .align-top {
    vertical-align: top;
  }
  
  .text-left {
    text-align: left;
  }
  
  .text-center {
    text-align: center;
  }
  
  .text-right {
    text-align: right;
  } 
  .white-bg {
    background-color: #ffffff;
  }
  
  .blue-bg {
    background-color: #0d2431;
  }
  </style>
  <!--[if mso]>
      <xml>
        <o:OfficeDocumentSettings>
          <o:AllowPNG />
          <o:PixelsPerInch>96</o:PixelsPerInch>
        </o:OfficeDocumentSettings>
      </xml>
    <![endif]-->
  <!--[if lte mso 11]>
      <style type="text/css">
        .mj-outlook-group-fix {
          width: 100% !important;
        }
      </style>
    <![endif]-->
  <!--[if !mso]><!-->
  <link href="https://fonts.googleapis.com/css?family=Ubuntu:300,400,500,700" rel="stylesheet" type="text/css" />
  <style type="text/css">
  @import url(https://fonts.googleapis.com/css?family=Ubuntu:300,400,500,700);
  </style>
  <!--<![endif]-->
  <style type="text/css">
  @media all and (max-width: 640px) {
    .no-mob {
      display: none !important;
    }
    .mob-center {
      text-align: center !important;
    }
    .three-columns,
    .two-columns,
    .column {
      width: 100%;
      display: inline-block;
    }
    tbody, td {
      display: inline-block;
      text-align: center !important;
    }
    .mob-pd-0 {
      padding: 0 0 0 0 !important;
    }
  }
  </style>
  </style>
</head>

<body style="word-spacing: normal; background-color: #e8e8e8">
  <center class="wrapper">
    <table class="main" style="max-width: 640px;">
      <!-- TOP HEADER -->
      <tr>
        <td style="padding: 20px 5px 20px 5px;">
          <table width="100%">
            <td>
              <td>
                <table width="100%">
                  <tr>
                    <td align="left" class="two-columns">
                      <p class="text-left font-13 mob-center"> AVAILABLE FOR 48 HOURS ONLY </p>
                    </td>
                    <td align="right" class="two-columns">
                      <p class="text-right font-13 mob-center"> View online <a href="#" target="_blank" style="text-decoration: underline; color: #0d2431;">here >></a> </p>
                    </td>
                  </tr>
                </table>
              </td>
            </td>
          </table>
        </td>
      </tr>
      <!-- // TOP HEADER -->
      <!-- LOGO -->
      <tr>
        <td width="100%" class="blue-bg" style="padding: 5px 0 5px 0;">
          <table width="100%" bgcolor="#0d2431">
            <tr>
              <td class="column" style="">
                <table width="100%">
                  <tr>
                    <td align="center" class=""> <img src="images/logo.png"> </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // LOGO -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="20" class="column" style="height: 20px; min-height: 20px;">
                <table width="100%" height="20">
                  <tr>
                    <td align="center" class=""> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // SPACER -->
      <!-- HERO -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#0d2431">
            <tr>
              <td class="column">
                <table width="100%">
                  <tr>
                    <td align="center" class="" style="width: 640px; max-width: 640px; "> <img width="640" height="640" style="width: 100%; max-width: 640px; height: auto;" src="images/hero.png"> </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // HERO -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="20" class="column" style="height: 20px; min-height: 20px;">
                <table width="100%" height="20">
                  <tr>
                    <td align="center" class=""> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // SPACER -->
      <!-- TITLE AND PRODUCTS -->
      <tr>
        <td width="100%" class="blue-bg" style="background-color: #0d2431;">
          <table width="100%" bgcolor="#0d2431">
            <tr>
              <td class="column" style="padding: 10px 0 10px 0;">
                <table width="100%" height="20">
                  <tr>
                    <td align="center" style="color: #ffffff; line-height: 1; font-size: 22px;">WE THINK YOU'LL LOVE THESE STYLES</td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // TITLE AND PRODUCTS -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="50" class="column" style="height: 50px; min-height: 50px;">
                <table width="100%" height="50">
                  <tr>
                    <td align="center" height="50" class="column" style="height: 50px; min-height: 50px;"> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!--//  SPACER -->
      <!-- BODY ROW 5 image icon and text -->
      <tr>
        <td width="100%" class="mob-center mob-pd-0" style="padding: 0px 55px 15px 55px;">
          <table align="center" width="100%" class="column">
            <tr>
              <td align="center">
                <table align="center" width="100%">
                  <tr>
                    <!-- col -->
                    <td width="145" style="width: 145px; max-width: 145px;">
                      <table width="100%">
                        <tr>
                          <td style="width: 145px; max-width: 145px;">
                            <table width="100%">
                              <tr>
                                <td align="center" style="width: 145px; max-width: 145px;">
                                  <table width="100%" align="center">
                                    <tr>
                                      <td class="text-center"> <img width="145" height="151" style="width: 100%; max-width: 145px; height: 151px; max-height: 151px; border: 0; display: block; outline: none; text-decoration: none;" src="images/127x151.png"> </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                              <tr>
                                <td style="width: 145px; max-width: 145px;">
                                  <table width="100%">
                                    <tr>
                                      <td align="center" style="width: 145px; max-width: 145px;">
                                        <p class="text-center" style="text-align: center; font-size: 11px; color: #0d2431; line-height: 1.3;"> <a href="#" target="_blank" style="text-decoration: none; color: #0d2431;">[item.title]</a> </p>
                                      </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                              <tr>
                                <td style="width: 145px; max-width: 145px;">
                                  <table width="100%">
                                    <tr>
                                      <td align="center">
                                        <p class="text-center" style="text-align: center; font-size: 11px; color: #0d2431; line-height: 1.5;"> <a href="#" target="_blank" style="text-decoration: none; color: #0d2431;">[item.price]</a> </p>
                                      </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                            </table>
                          </td>
                        </tr>
                      </table>
                    </td>
                    <!-- // col -->
                    <!-- spacer -->
                    <td class="no-mob" width="48" height="1" class="column" style="width: 48px; max-width: 48px; height: 1px; min-height: 1px;">
                      <table width="100%" height="1">
                        <tr>
                          <td align="center" height="1" class="column" style="height: 1px; min-height: 1px;">&nbsp; </td>
                        </tr>
                      </table>
                    </td>
                    <!-- // spacer -->
                    <!-- col -->
                    <td width="145" style="width: 145px; max-width: 145px;">
                      <table width="100%">
                        <tr>
                          <td style="width: 145px; max-width: 145px;">
                            <table width="100%">
                              <tr>
                                <td align="center" style="width: 145px; max-width: 145px;">
                                  <table width="100%" align="center">
                                    <tr>
                                      <td class="text-center"> <img width="145" height="151" style="width: 100%; max-width: 145px; height: 151px; max-height: 151px; border: 0; display: block; outline: none; text-decoration: none;" src="images/127x151.png"> </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                              <tr>
                                <td style="width: 145px; max-width: 145px;">
                                  <table width="100%">
                                    <tr>
                                      <td align="center" style="width: 145px; max-width: 145px;">
                                        <p class="text-center" style="text-align: center; font-size: 11px; color: #0d2431; line-height: 1.3;"> <a href="#" target="_blank" style="text-decoration: none; color: #0d2431;">[item.title]</a> </p>
                                      </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                              <tr>
                                <td style="width: 145px; max-width: 145px;">
                                  <table width="100%">
                                    <tr>
                                      <td align="center">
                                        <p class="text-center" style="text-align: center; font-size: 11px; color: #0d2431; line-height: 1.5;"> <a href="#" target="_blank" style="text-decoration: none; color: #0d2431;">[item.price]</a> </p>
                                      </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                            </table>
                          </td>
                        </tr>
                      </table>
                    </td>
                    <!-- // col -->
                    <!-- spacer -->
                    <td class="no-mob" width="48" height="1" class="column" style="width: 48px; max-width: 48px; height: 1px; min-height: 1px;">
                      <table width="100%" height="1">
                        <tr>
                          <td align="center" height="1" class="column" style="height: 1px; min-height: 1px;">&nbsp; </td>
                        </tr>
                      </table>
                    </td>
                    <!-- // spacer -->
                    <!-- col -->
                    <td width="145" style="width: 145px; max-width: 145px;">
                      <table width="100%">
                        <tr>
                          <td style="width: 145px; max-width: 145px;">
                            <table width="100%">
                              <tr>
                                <td align="center" style="width: 145px; max-width: 145px;">
                                  <table width="100%" align="center">
                                    <tr>
                                      <td class="text-center"> <img width="145" height="151" style="width: 100%; max-width: 145px; height: 151px; max-height: 151px; border: 0; display: block; outline: none; text-decoration: none;" src="images/127x151.png"> </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                              <tr>
                                <td style="width: 145px; max-width: 145px;">
                                  <table width="100%">
                                    <tr>
                                      <td align="center" style="width: 145px; max-width: 145px;">
                                        <p class="text-center" style="text-align: center; font-size: 11px; color: #0d2431; line-height: 1.3;"> <a href="#" target="_blank" style="text-decoration: none; color: #0d2431;">[item.title]</a> </p>
                                      </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                              <tr>
                                <td style="width: 145px; max-width: 145px;">
                                  <table width="100%">
                                    <tr>
                                      <td align="center">
                                        <p class="text-center" style="text-align: center; font-size: 11px; color: #0d2431; line-height: 1.5;"> <a href="#" target="_blank" style="text-decoration: none; color: #0d2431;">[item.price]</a> </p>
                                      </td>
                                    </tr>
                                  </table>
                                </td>
                              </tr>
                            </table>
                          </td>
                        </tr>
                      </table>
                    </td>
                    <!-- // col -->
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // BODY ROW 5 image and text -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="50" class="column" style="height: 50px; min-height: 50px;">
                <table width="100%" height="50">
                  <tr>
                    <td align="center" height="50" class="column" style="height: 50px; min-height: 50px;"> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!--//  SPACER -->
      <!-- BODY ROW 3 image and text -->
      <tr>
        <td style="padding: 0px 55px 35px 55px;">
          <table width="100%">
            <tr>
              <td class="two-columns">
                <table width="100%">
                  <tr>
                    <td style="padding: 0 0 10px 0;">
                      <table width="100%">
                        <tr>
                          <td class="mob-center"> <img width="250" height="250" src="images/250x250.png"> </td>
                        </tr>
                      </table>
                    </td>
                  </tr>
                </table>
              </td>
              <td align="center" class="two-columns">
                <table width="100%">
                  <tr>
                    <td align="center" class="mob-center">
                      <p class="text-center font-22 text-blue mob-center" style="text-align: center; font-size: 22px; color: #0d2431; text-transform: uppercase; line-height: 1.5;">YOU COLLECTED <span style="color: red; word-break: break-all;">[customer.points_balance]</span> POINTS, WORTH
                        <br> £<span style="color: red;">000.00</span> </p>
                    </td>
                  </tr>
                  <tr>
                    <td style="padding: 20px 0 0 0;">
                      <table width="100%">
                        <tr>
                          <td>
                            <table width="100%">
                              <tr>
                                <td align="center" class="mob-center"> <img width="140" height="45" style="width: 100%; max-width: 140px; height: 45px; max-height: 45px; " src="images/cta-use-points.png"> </td>
                              </tr>
                            </table>
                          </td>
                        </tr>
                      </table>
                    </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // BODY ROW 3 image and text -->
      <!-- BODY ROW 3 image and text -->
      <tr>
        <td style="padding: 0px 55px 35px 55px;">
          <table width="100%">
            <tr>
              <td class="two-columns">
                <table width="100%">
                  <tr>
                    <td style="padding: 0 0 10px 0;">
                      <table width="100%">
                        <tr>
                          <td class="mob-center"> <img width="250" height="250" src="images/250x250.png"> </td>
                        </tr>
                      </table>
                    </td>
                  </tr>
                </table>
              </td>
              <td align="center" class="two-columns">
                <table width="100%">
                  <tr>
                    <td align="center" class="mob-center">
                      <p class="text-center font-22 text-blue mob-center" style="text-align: center; font-size: 22px; color: #0d2431; text-transform: uppercase; line-height: 1.5;">BECOME A <span style="color: #c7bc04;">GOLD<br class="no-mob"> MEMBER</span> and START
                        <br class="no-mob"> COLLECTING
                        <br class="no-mob">POINTS </p>
                    </td>
                  </tr>
                  <tr>
                    <td style="padding: 20px 0 0 0;">
                      <table width="100%">
                        <tr>
                          <td>
                            <table width="100%">
                              <tr>
                                <td align="center" class="mob-center"> <img width="140" height="45" style="width: 100%; max-width: 140px; height: 45px; max-height: 45px; " src="images/cta-use-points.png"> </td>
                              </tr>
                            </table>
                          </td>
                        </tr>
                      </table>
                    </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // BODY ROW 3 image and text -->
      <!-- LOGO -->
      <tr>
        <td width="100%" class="blue-bg" style="padding: 10px 0 10px 0; background-color: #dfecf3;">
          <table width="100%" bgcolor="#dfecf3">
            <tr>
              <td class="column" style="background-color: #dfecf3;">
                <table width="100%">
                  <tr>
                    <td align="center" class="text-center text-white" style="text-align: center; color: #0d2431; text-transform: uppercase; font-size: 20px; line-height: 1;"> <a href="#" target="_blank" style="text-transform: uppercase; text-decoration: none; color: #0d2431; font-size: 20px;">SHIRTS</a> </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // LOGO -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="10" class="column" style="height: 10px; min-height: 10px;">
                <table width="100%" height="10">
                  <tr>
                    <td align="center" class=""> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // SPACER -->
      <!-- LOGO -->
      <tr>
        <td width="100%" class="blue-bg" style="padding: 10px 0 10px 0; background-color: #dfecf3;">
          <table width="100%" bgcolor="#dfecf3">
            <tr>
              <td class="column" style="background-color: #dfecf3;">
                <table width="100%">
                  <tr>
                    <td align="center" class="text-center text-white" style="text-align: center; color: #0d2431; text-transform: uppercase; font-size: 20px; line-height: 1;"> <a href="#" target="_blank" style="text-transform: uppercase; text-decoration: none; color: #0d2431; font-size: 20px;">SUITS</a> </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // LOGO -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="10" class="column" style="height: 10px; min-height: 10px;">
                <table width="100%" height="10">
                  <tr>
                    <td align="center" class=""> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // SPACER -->
      <!-- LOGO -->
      <tr>
        <td width="100%" class="blue-bg" style="padding: 10px 0 10px 0; background-color: #dfecf3;">
          <table width="100%" bgcolor="#dfecf3">
            <tr>
              <td class="column" style="background-color: #dfecf3;">
                <table width="100%">
                  <tr>
                    <td align="center" class="text-center text-white" style="text-align: center; color: #0d2431; text-transform: uppercase; font-size: 20px; line-height: 1;"> <a href="#" target="_blank" style="text-transform: uppercase; text-decoration: none; color: #0d2431; font-size: 20px;">CASUAL WEAR</a> </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // LOGO -->
      <!-- SPACER -->
      <tr>
        <td width="100%" class="blue-bg">
          <table width="100%" bgcolor="#ffffff">
            <tr>
              <td height="40" class="column" style="height: 40px; min-height: 40px;">
                <table width="100%" height="40" style="height: 40px; min-height: 40px;">
                  <tr>
                    <td align="center" class=""> &nbsp; </td>
                  </tr>
                </table>
              </td>
            </tr>
          </table>
        </td>
      </tr>
      <!-- // SPACER -->
      <!-- GREY FOOTER -->
      <tr>
        <td style="background-color: #03507c;">
          <table width="100%" bgcolor="#03507c" style="background-color: #03507c;">
            <tr>
              <td style="padding: 20px 20px 30px 20px; background-color: #03507c;">
                <table width="100%" class="column" bgcolor="#03507c">
                  <tr>
                    <td class="column">
                      <table width="100%" class="column" bgcolor="#03507c">
                        <tr>
                          <td align="center" style="text-align: center; font-size: 14px; padding: 0 0 0 0;  ">
                            <p class="text-center text-white" style="text-align: center; font-size: 14px; color: #c0c4c8; line-height: 1.4"> Company rights </p>
                          </td>
                        </tr>
                        <tr>
                          <td align="center" style="text-align: center; font-size: 14px; padding: 0 0 15px 0;  ">
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About the Author

Aury Silva

I am a Front End Developer from Hull, United Kingdom. With just over five years of experience, I carry a robust digital design set of skills within Adobe Suite as well as a good understanding of CRMs such as Marketo, HubSpot, Adestra and many more.

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